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AESOP GER STORE LUITPOLDBLOCK 01 SHUFFLEHEADER


Aesop’s first signature store in Munich – and seventh in Germany – is tucked within historic city centre The Luitpoldblock. Created in collaboration with local firm einszu33, the design experiments with balance and tension effected by striking contrasts in materiality and texture, and through tactile, delicate accents. 

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Centrally positioned in the main room, an outsized concrete point-of-sale counter complements a tiered concrete ceiling and screed floors; collectively, these Brutalist elements resonate with the architecture of the neighbourhood. A Carrara marble top and recessed marble sink contrast the counter’s monolithic austerity and soften the interior’s atmosphere. In the adjoining space a rounded concrete sink affords extended consultations, while vintage furnishings invite repose.

A vertical trapeze of aged brass with slender shelves of Carrara Marble descends from the ceiling and sits in the window, which yields generous views of the urban square beyond. The interior wall opposite the window is finished with soft velvet panels, which catch light and reflect rosy hues that shift over the course of the day.


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Aesop was established in Melbourne in 1987. Their products are made from finest quality and can be purchased online, in the signature stores or other Aesop counters. Design plays a central role in the establishment of each store. 

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