The point of sale is a dog-eat-dog world. Inside a store, competition is as pervasive as Google and as cut-throat as a season finale on Game of Thrones. If your product is not displayed in the right way, it will be eclipsed by the glitz and glamour of its neighbours. This is how you align the style of packaging, product and shop.
Looking back at this year’s Milan Design Week literally shed light on modern packaging material design that should be part of your next trade fair. Dear exhibitors, are you up for a focal point of light and wonder?
Truth is, design goes beyond styling and art relies in everyday objects, such as a simple light bulb.