This is how Spotify would go physical. Experience the design of the winning team of the fifth SPICE competition.

What would you say if you were given the task to create a packaging for a product that only exists in the digital world? Hell yea, it would be a true challenge. But it would be an incredibly good one.

Rules are meant to be broken: This year’s Packaging Impact Award (PIDA) 2014 in Stuttgart was all about ‘Breaking the Code’ to challenge the traditional champagne packaging.