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Watch Brooklyn Soap Company get into the game

Nothing ever lasts. Or. In other words. Nothing is as dull as it used to be. More and more pop up stores have sprung up these days representing a wish for excitement and frequent change. The concept appears to be profitable for both, customers and brands. The latter, as a matter of fact, are able to draw attention to their products in a very special way. Watch Brooklyn Soap Company get to the heart of the concept.

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The first pop-up store of the cool brand for natural grooming products invites us to gather directly at the Binnenalster and browse through fancy products for the handsome bearded man. Here, we have the freshest beauty and care line together with the smartest boys from the hood, all presented nicely in their very first store.

Deliberately, a huge window grants the world some insights into the dapper and stylish world of BKLYN SOAP. The minimalistic interior was created in cooperation with the team from BO CONCEPT at the Fishmarket. On top of that, the known photographer Thorsten Heinze, who has already taken snapshots from Brad Pitt, Michael Jackson and Snoop Dogg, does the honour by lending a selection of images from his gallery to store.

Everyone who is up for a trip to the real Brooklyn in Hamburg should hurry up and visit the shop before it is closing on the 31st of October. Store’s open from 12pm -7pm each day.

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