What do shoes and packaging have in common? Actually a lot, once their outer material is partly made from recycled plastic packaging waste.
To support the environment, adidas sets one foot into the future. Together with Parley for the Oceans – known as an organisation of creatives who help to protect the seas from plastic pollution – the sports brand has already presented its innovation at the UN General Assembly in New York last year. The product highlights that sustainability and design can go hand in hand and helps the industry to rethink common concepts of design. So what are you waiting for? Go sustainable!
