LOOKING BACK @ "THE FUTURE OF SHOPPING"
- AN NEW TRADE FAIR CONCEPT WITH INNOVATIVE PRODUCTS
Birds of feather flock together. Same applies to good packaging. It prefers to stick around with a convincing display and store design. Online too, it surfs on a wave of impressive images and clever shopping features. It wants to be won over in a very special way. Instead of disappearing in a HTML code of an online shopping cart, it wants to put itself out on stage and show all its creative facets, including the possibility to individualise its look.
On that note, the luxury showroom of the „It’s all about packaging“ trade fair was dominated by the theme „The Future of Shopping“. According to the motto of the fair – Design meets Technology – innovative shopping concepts and designs were highlighted and presented. No one less, than the creative brand agency Dan Pearlman, was responsible for the layout of the stage which was visually kept together with tape art.
THE PLAYERS ON STAGE
Never ever has digital been so real! 790stories combines offline and online experiences and throws the art of marketing communication in a new dimension. The brandnew video player software EYEVII – which they have showcased on site – allows viewers to shop products straight from the video.
At Zalon by Zalando, an online fashion and style counselling, you don’t event have to shop for yourself, but choose people to do the job for you. Your customised all-round carefree package is delivered directly to your home.
Customised flavours are also a huge thing at Frau Tonis Parfum. The Berlin perfume manufacture took visitors on an olfactory tour to create their facvourite scents.
You want to dive right into the new digital world of shopping? Get to know EYEVII here: eyevii.com
