When the world-leading manufacturer BillerudKorsnäs is talking about Fabulous Fibre, it is about packaging material made from paper and carton. Thus, under the slogan “BillerudKorsnäs’ Concept Store and Open Kitchen” the Fabulous Fibre Day, which took place on the 22nd of January in Frankfurt a.M., was all about the valuable packaging material.
To experience the material of the Swedish brand at the first German specialist press and network event, the interior of the cooking school KETAO+ transformed into a BillerudKorsnäs carton and paper world. In a charming packaging lounge the invitees had the opportunity to test their packaging designer skills by endowing standard packages with their own embossing. Moreover, they could expand their knowledge on packaging in a further team challenge. That way, everyone was able to realise the benefits of different packaging constructions and the advantages of the material directly on site. The highlight of the event was the BillerudKorsnäs concept store where the guests were able to get in touch with different packages that were made from BillerudKorsnäs paper and carton – including brands such as L’Occitane, The Body Shop, Nivea, Primavera, Hansaplast, Ritter Sport, Auchentoshan and the Art of Chocolate.
The various solution services that BillerudKorsnäs is offering to brand owners were encapsulated on a huge product wall, always emphasising to improve processes in order to make the whole chain more efficient and to create smart packaging solutions.
The pilot project Fabulous Fibre Day has been attractive, informative and definitely worthwhile attending as inbetween presenting, cooking and shop-browsing, the event allowed enough time to network and to exchange the latest news.
