2017 offers a lot of colours and formats so that you almost lose track. Time to focus. We go on fashion safari and leave a trace for the design industries.
The summer is wild, the catwalk is animal-like. This year we again are chasing safari print and camouflage pattern. The city turns into an urban jungle and is calling for adventures. Voluminous tops combine with slim waists, fine textiles and warm desert colours. Gentle ink drawing give way to outgoing brushstrokes and tribals. Prints that do not follow a straigt line, but still show a clear approach.
Prominently: The cuts and silhouettes are bold, but useful and simple. And this is where the wind of change comes from. A new minimalism is in the air. Stringency instead of twirls. Directness instead of tender curves. Wide-spread patterns instead of peppy details. Stiff cottons instead of tight synthetics. Thriving for origin and real naturalness mirrors itself in the functionality of the designs. Finally the fashion world is up for some convenience.
Focusing on origin is also a topic in other in other industries. With regards to housing, for instance, Escape Nomade promotes “living without walls” as “simplicity is the new luxury. Their slim housing concepts offers great comfort with a general commitment to the environment. Clever air-cooling systems for instance invite you to live in harmony with nature. This way of luxury hospitality feels home in every corner thanks to its innovative tented living space. True safari style!
A nomade-like spirit is often advertised by Li Edelkoort. The trend researcher highlights the freedom of the future design world that does not want to miss out on quality, but wants to support creative design approaches. Consequently, she underlines the need for portable facilities and furniture as well as innovative supply systems. Conveniently clothed, lightly loaded, sustainably equipped, constantly on the verge of a new life.
What does this all mean for the packaging sector? Clearly, the packaging industry has to react to trends and act innovatively to meet the standards of a new lifestyle. We are so looking forward to exceptional ideas.
