3. ATTRACT ATTENTION
Think of a typical supermarket shelf. How many packages do you see? Exactly. You have to make sure you stand out from the crowd or your product will disappear in the mainstream. In order to test your design, it is important to create a mock up and watch it perform on the aisle. In fact, it has to fit its surrounding. So, take into account where your design will be placed, which lighting conditions it is facing and which products it is accompanied with. Wether you conduct brief surveys or operate big market research, a mock up is worth the production.
4. OFFER MORE THAN THE PRICE SUGGESTS
Matching price and design is a delicate matter. If your price is too low, people expect the product quality to be cheap. If your product looks too fancy, people might assume it is too expensive. Although each case should be considered individually, it is advisable to offer a little more than the price suggests. Pay attention to design details, such as material & haptics, typography and ink that give the package a smart look. Exceeding expectations, may drive repurchases and help to strengthen the brand.
5. CONSIDER LINE EXTENSIONS
You may start your business focusing on one product, but you may wish to extend your product line some time in the future. Make sure your range is extendable by choosing a wise design right from the beginning. You are able to distinguish new flavours by colour or by illustrations and still maintain the general brand look.
