It was about time for the worlds of fashion, music and cosmetics to join their forces and inspire each other.
Rihanna is doing it. Karl Lagerfeld is doing it. Matthew Williamson and Alber Elbaz are doing it as well: They all cooperate with great make-up brands and endow the conventional packaging of the industry with a new look. As Karl Lagerfeld had stated: ‘Boredom is a crime'; which is why, it is necessary to think outside the box, risk a change and get new ideas to create something great.
By the way: Meanwhile the high-end fashion label Marchesa and the cosmetic brand Revlon have announced their cooperation! The products will be sold in the stores this autumn. For more information, visit VOGUE.
P.S.: Collaborations are also a useful marketing tool in the beverage industry. So, we will keep you posted with the most interesting limited editions!
By the way: Meanwhile the high-end fashion label Marchesa and the cosmetic brand Revlon have announced their cooperation! The products will be sold in the stores this autumn. For more information, visit VOGUE.
P.S.: Collaborations are also a useful marketing tool in the beverage industry. So, we will keep you posted with the most interesting limited editions!
