This is how our packaging favourite looks like – vital, colourful, and combined with highly transparent plastic elements for an effortless look. With its pep-start eye cream, Clinique brightens our eyes and our cosmetic shelf.
You need a proper pep-start? Clinique offers you a pep rush for your eyes within 3-seconds and moreover, more colour and fun when it comes to product design. The French cosmetic brand combines attractive design with functionality. Through its innovative and translucent applicator, the cream can be easily applied to the skin. On top of that, the semicircle shape of the seam perfectly rounds off the visual.
This is how it works:
Snap off the outer cap. Pop up ball applicator with your thumb. Squeeze a small amount onto tip and swipe in circular motion around eye area, including lids.
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PACKAGING DETAILS:
PACKAGING MATERIAL: Plastic tube with semicircle seam; a highly transparent cap provides the product with an effortless look and is combined with opaque and translucent elements
PRINT & FINISHING: The font on the tube is silk screened; the folding box is endowed with high-gloss lacquer
LAYOUT: Clean, vital, effortless look, characteristically Clinique
