Cheers fathers, if we were in your shoes, we would fill our handcart with MONKEYS!
Imagine you discover a wooden box. In it: A dusty bottle with a scribble of a monkey and, moreover, a letter with the 47 botanicals for an extravagant Black Forest Gin mixture. Once Alexander Stein heard about this special discovery in the beginning of this century, he was fascinated by the idea of Black Forest Gin and the story behind it. Definitely, this drink had to celebrate its revival; this time under the newly born brand Black Forest Distillers.
Then, the liquid treasure belonged to the British Wing Commander Montgomery ‘Monty’ Collins who was part of the Royal Air Force and who was sent to Berlin in 1945. While he was helping rebuild the Berlin Zoo, he adopted a cynomolgus monkey named Max. After he had left the Royal Air Force, he was determined to go to the Southern part of Baden-Wuerttemberg where he opened a local pub that he named ‘To the wild monkey’, in memory of his animal companion. With regards to his British origin, it was no surprise that he finally decided to distil his own Gin called ‘Max the Monkey – Schwarzwald Dry Gin’ which, as a matter of fact, consisted of 47 different botanicals (one third of them from the Schwarzwald).
But it’s not only its traditional taste that makes MONKEY 47 so special, but also its classical looks: The brand brings back the beautiful apothecary bottle that takes you back in time. The hand-drawn label resembles a stamp of the Victorian colonial era. On the one hand, it underlines the different episodes of Collin’s life, and on the other, it stands for the regional ingredients that made their way into the magical bottle.
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PACKAGING DETAILS
PACKAGING & MATERIAL: Apothecary bottle with cork seal
PRINTING METHOD & FINISHING: Transparent sealing foil on top of the cork and the neck of the bottle as tamper evidence, brown coloured glass as UV barrier
LAYOUT: Label style similar to a psotage stamp from the Victorian Colonial era
