The new Acqua Colonia shouts for attention through its intensive colours and its traditional design and the Spanish illustrator Gabriel Moreno develops the concept further through an advertising campaign.
The traditional 4711 House of Fragrances presents its latest range in a sophisticated Molanus bottle with a high-quality relief decoration. Its seal is golden and its label is incorporates elements of the same noble metal. A blend with spring colours give the flacon a fresh and easy look despite its precious feel.
To communicate the sensual and emotional force of the fragrance, the popular Spanish artist Gabriel Moreno was asked to create an advert with impressive illustrations. His work links back to the folding box design and shows that product, packaging and advertisement can fuse on various levels.
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PACKAGING DETAILS
PACKAGING & MATERIAL: Flacon with golden plastic seal and integrated 4711 embossing, folding box
PRINTING METHOD & FINISHING: One label as temper evidence, the other finished with black & golden hot foil stamping, folding box with offset print and golden hot foil stamping
LAYOUT: Illustrations according to flavour (folding box)
