Four o’ clock and it’s pitch-black outside already. What to do during that time of the year, the dark season? We say: Put your legs up and have a cosy movie night with PROPERCORN!
PROPERCORN? Yep, that’s ‘popcorn done properly’. The first time I came across the delicious snack exactly one year ago at the London Fashion Week. Like the fashion designs that were presented each day, it was true eye candy. Sweets for the catwalk so to speak.
The delicate scribbles on the front of the package highlight the brand values: Freshly popped butterfly corn made of natural ingredients and exceptional seasonings. Each one of the four flavours comes in another colour and a unique cover image: A wave that literally spreads sea salt, red tomatoes that dry in the warm sun…
If you feel like having popcorn you don’t have to hide at home or in the cinema anymore. Thanks to PROPERCORN’s packaging popcorn can be enjoyed guilt-free on the go, also because its packaging size is wisely chosen. Three out of four flavours contain less than 100 calories. Nibbling without bad conscious. I appreciate it!
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PACKAGING DETAILS
PACKAGING & MATERIAL: Tubular bags with aluminium coating on the inside
PRINTING METHOD & FINISHING: Flexo print
LAYOUT: Funny scribbles, handmade style