Bergamot, Green Amber and Pink Pepper pirouette as packaging and scent of the latest Penhaligon’s perfume is inspired by the British National Ballet.
Today, I heard about this amazing invention of a machine that translates colours into sounds. The design is meant to help colourblind people ‘extend’ their senses. So I was wondering, if colours equal sounds, can haptic experiences or scents be translated into something else and vice versa? Penhaligon’s seems to have the answer as their latest perfume is based on the extraordinary stage experience of a prima ballerina.
Window-shopping at Penhaligon’s has been an excitement recently. Numerous ballet shoes were hanging from the roof and surrounded the central character of the performance – Penhaligon’s Iris Prima. The main idea: Penhaligon’s wants to capture the secluded, yet magical experience of a ballett dancer. The dance of scents is choreographed by the perfumer Alberto Morillas who was allowed a glimpse behind the scenes of the National Ballet. The essence of a remarkable artistic world was literally captured and bottled:
Endowed with the typical Penhaligon’s shape, the bottle presents itself in an old apothecary style. Its uniqueness relies on the application of a leather emblem, which is also added to the outer package, and which represents the base notes of the scent – sandal wood and leather, notes that spread from old wooden smoky theatres. Its red ribbon adds a touch of romance, faintly melancholy and effortless elegance, all of which are part of the artistic play on stage. Now, that’s the spirit of the ballet!
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PACKAGING DETAILS
PACKAGING & MATERIAL: Flacon with leather emblem, folding box
PRINTING METHOD & FINISHING: Embossed leather, even on the folding box which is moreover endowed with a structure
LAYOUT: A red ribbon around the neck of the bottle, apothecary style, inspired by the British National Ballet
