With the Berlin based brand erdbär , snacking becomes healthy. Through its simple and convenient packaging its fruits and vegetable snacks are the perfect energy boost on the go for all age groups.
The first thing to strike the eye are its funny illustrations: „Banana Bob“, „apple Alfred“, „strawberry Edda” and “carrot Karl” are all part of the ‘cheeky friends’ that raise a smile on young consumers’ faces. Thanks to its squeezable package, erdbär provides children with their daily requirements of fruit and vegetables and, moreover, prevents spillage even on the go.
Apart from delicious purees, erdbär offers dried fruits that are just as crunchy as crisps, yet expose as much healthier alternative.
The entire packaging range is characterised by its lightweight materials that facilitate transport, on the one hand, and reduce the carbon footprint, on the other.
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PACKAGING DETAILS
PACKAGING & MATERIAL: Squeezable pouch (mashed fruit) and flow pack (dried fruit)
RINTING METHOD & FINISHING: Flexo printing
LAYOUT: Child-friendly, with different fruit characters
