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The summer days in Europe seem to cool down again, but through its packaging design the first Sun Care Line of Sol de Janeiro is capable to spread the Brazilian heat.

The premium brand of sun protection invites you to enjoy the sun, nature, friendship and life in the ‘Brazilian Way’. This passion is also expressed through its packaging: Twelve different products, eight different colours. Whether it comes in a glossy spray bottle, or in a convenient tube, the Brazilian soul and sensuality is part of every product.

 

The brand’s logo changes its shade according to the product family and, moreover, sports a sophisticated image: A surfer couple relishing the sunny mountain scenery. Strikingly, the sunrays spread from the word ‘Sol’. The characteristic typography of the emblem is well-chosen and highly recognisable. Moreover, tube, bottle and folding box, all, incorporate delicate gold embossing –  the perfect finish.

According to their motto ‘Your Skin Is Our Beach’ the products of Sol de Janeiro are enriched with natural Brazilian ingredients from the Amazon and Atlantic Rainforests. You see, feel and smell the difference, even through the packaging.

Our advice: If you have  your holiday ahead, you better enjoy the beach the ‘Brazilian Way’!

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PACKAGING DETAILS

PACKAGING & MATERIAL:Plastic tube, pump spray, folding box

RINTING METHOD & FINISHING: Bottle with no label look, direct print (tube), offset print (folding box)

LAYOUT: Striking label, Brazilian colours