A new alcoholic beverage is about to wow German IN-Locations, and on top of that, it wins our packaging-heart.
It is from the German town Mainz, its favourite colour is peach, and it manages to give you a whole new and refreshing wine experience: ‘Sechzisch Vierzisch’, a rosé orange soda that consists of 60% rosé wine and 40% orange soda.
Its funky bottle design catches our attention immediately. The front cover pictures Henry, a trendy hipster with moustache, glasses and bow tie. He seems to be a decent guy, however, once you twist the bottle, he turns out to be quite a rascal, playing a trick on his better half Lotte – a simple idea with great impact.
The humorous illustrations are a result of the cooperation between AiLaike Natural Beverages and Mathilda Mutant; the design is not only able to differentiate the product from other drinks in the fridge, but they can raise a smile with your friends. Indeed, this is how you drink and package in Rheinhessen!
For further information, visit: Sechzisch Vierzisch.
Become a Facebook fan and follow very special Updates in the ‘rheinhessisch’ dialect: Sechzisch Vierzisch Fan.
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PACKAGING DETAILS
PACKAGING & MATERIAL: Glass bottle with no label look
RINTING METHOD & FINISHING: Offset print
LAYOUT: Label sports an illustration of a person and is hence shaped like the protagonist, the bottles interact with each other as they complement the motiv standing next to each other
