Champagne … before it makes its way into the glass, the wine’s favourite place is the fridge. For that reason, Veuve-Clicquot transformed the packaging for their Yellow Label into an elegant and functional cooling box that can be taken to any outdoor event.
A cool glass of champagne in the evening sun at the beach or in the park … with Veuve-Clicquot every picnic turns into a fancy event. The portable fridge of the popular champagne brand keeps a previously cooled bottle chilled for another two hours. The metal fridge that was released in 2012 follows in the footsteps of the ‘Fridge Collection’ joining the yellow and the pink edition that have been a great success in 2010 and 2011 and that have been all inspired by the iconic design of the 1950s.
A toast to a smart and recognizable design!
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PACKAGING DETAILS
PACKAGING & MATERIAL: Transportable Mini fridge made from metal
PRINTING METHOD & FINISHING:With gold embossing (logo)
LAYOUT: Limited edition with retro style from the 50s